With most sales shifting into the online space, more musicians than ever are looking to make money online from their website stores. Beyond that, artists are adding all kinds of interesting items and experiences to deliver to their fans.
Let’s take a look at how Bandzoogle members are using the Store feature to make plenty of sales (commission-free) - in creative ways!
1. Selling instruments
Instrument sales are on the rise as people are at home looking for something to do. Bandzoogle members Carbono Artisan Instruments have created a super sleek Store page on their bilingual website, selling their custom made Cajons.
They offer lots of options, from their stunning Cajons to Djembes and Udu drums, with worldwide delivery. Their store items flow neatly down the page, offering lots of images to illustrate the fine workmanship and quality before you buy.
2. Creating an experience for fans
Songstress Ayla Nereo has taken what she does well and created an experience around it for her fans. She’s offering a program to awaken creativity, with personal practices for inspiration as artists.
As a 5 session online course, it’s a great way to connect with her fans and offer something unique and rewarding. Selling this course on a pay-what-you-want sliding scale through her Bandzoogle Store also opens it up to more people. And by offering it online, it makes it more accessible to anyone around the world, right from home.
3. Selling items for children’s music
Singer-songwriter and music teacher Amber Darland has expanded her online music store to include a Toddler + Preschool Music Class Starter Kit. To accomplish this, she set up a pre-order for her Store item, and promoted it, charging a pay-what-you-want price with a portion of the proceeds going to her local food bank.
She then offers deliveries weekly for this popular item, which is sure to be a hit with so many parents and children currently at home.
4. Working with your ‘other’ knowledge
Combining his knowledge and work experience with wine and music, Guitarist and singer Dean Schlabowske has created a weekly series called “Wine and a song.” Drawing on his background in the wine business has him perfectly positioned to sell a series of shows with a wine class to start each one.
To accomplish this, he is selling tickets through his store directly, then sending people to Facebook live in a private group.
To make more money, he’s also selling requests for songs on his Store page. Think of these as tips; once he’s received the requests, he can play the specific songs weekly during his show.
His fans who are buying tickets to these shows would likely have something in common, a love of music and an interest in wine. This will help him to bring people together with a sense of community during the live stream.
Build a professional website and store in just a few clicks where you can sell music and merch commission-free! Sign up and sell music with Bandzoogle now.
5. Selling non-music necessities
If you aren’t a musician, or if you own a side business and want to get online, setting up your online store is easy to do. Take a look at Furley Bread Meat Wine, a restaurant moving exclusively to online sales during the pandemic.
With their stylish, clean design that emphasizes their food, it’s no wonder that their meat, bread, burgers, and charcuterie are flying off the shelves.
To inform customers and promote their sales, Furley is using the call-to-action option directing people to buy food now. They’vealso added a clear section on how orders will be safely handled at this time.
Since customers will go to their website to place orders, they’ve emphasized joining the mailing list as a way to communicate. This will serve them well in the future once they’re able to open up and offer events and dinner specials.
Managing online sales through your Bandzoogle Store
All of the sales made through your website store are commission-free. You can set up your online store to get paid via Paypal or Stripe, and accept credit cards directly.
To help with increased sales output, we’ve made a few tweaks to our transaction management options.
First, you can export your store data to easily filter and sort the transactions while fulfilling orders. The purchaser name is now broken out into First Name and Last Name fields. The country currency prefix has been removed for the Payment Total, making it easier to use the column in excel or google sheets as a currency type.
The Order Item Quantity now reflects the sum of the individual item quantities, and the Order Items now includes the quantity after each item if applicable.
You can also mark shipped items directly in your Store once you have sent them out.
Have you been selling items through your online store these days? What creative ways have you thought of to broaden your reach, and sell an experience or an interesting item through your website? We’d love to hear how your website stores are working for you, musician or not!
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