Photos can often be the most popular content on a musician’s site, which is why we think that a Photos section is an essential menu option for your website. Photos help drive fans to your site, and keep them on your site, where they will hopefully signup to your mailing list and shop in your online store.
But having a Photos section on your site is just the first step. How you present the photos can make a big difference in whether people spend time on that page and stay on your site or not.
Here are some tips to help you setup and organize the Photos section on your website:
1. Create Separate Galleries
The most important thing to do when setting up your Photos page is to create separate galleries for different kinds of photos. This will make it easier for people to find the content they’re looking for.
Some galleries that you should think about including:
Official Photos: Have the latest official promotional photos of your band front and center. This is especially important if you don’t have a Press Kit page on your site. Include color, black & white, as well as horizontal and vertical options. You never know what format a blogger or promoter might need, so make their lives easy by offering several different options right there on your site.
Live Photos: Showcase your best live photos. You can even go further and create specific galleries for certain shows or festival gigs.
Artwork: In this gallery you can show off your album covers and show posters.
Fan Photos: You can create a Fan Photos gallery to show photos of you with your fans, as well as photos of the crowds at your shows.
Of course, you can use Bandzoogle’s Photo Gallery feature to easily add photo galleries to your site. You can then edit photos, set thumbnail sizes, add descriptions, as well as delete and reorder photos as you see fit.
2. Curate the Content
When it comes to photo galleries, it’s important to remember to not overdo it. If you post too many photos and galleries, people might be overwhelmed with the choices and simply not click on any of them.
Plus, having too many photos on your page can slow down your site, taking more time to load, and chances are a person isn’t going to keep scrolling down and down to find more photos. Curate the galleries to display only your best photos for each category.
3. Add New Photos Regularly
Keep the content fresh in your Photos section. Have some new promotional photos? Filter out the old ones and add the new photos. Played a festival gig and have some awesome pics? Create a new gallery for those.
Your website should not be static, and adding photos is a simple way to keep your site updated on a regular basis to give fans a reason to keep coming back. That way you’ll gain valuable data about where they’re from, get them signed up to your mailing list, and shopping in your Store.
How have you organized the Photos section on your website? Post a link in the comments below!
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