Stumbled across a blog post full of great promo ideas. A sample: #7: Email lists must be your religion. Put your list sign-up visibly on the top half of the front page and watch the list grow #9: Make your web site a destination by keeping it updated and including news, giveaways, polls and things to make it worth visiting regularly. #29: Add blogs to your website by various band members to help keep content fresh. Check out the full list here.