Music teachers are amazing - they guide their students into the complex world of music theory, songwriting, technique, and even flow. If you’re a modern music teacher, creating a music teacher website to present your CV, testimonials, and contact information is a necessity in today’s market.
Have you considered branching out in your offerings as a music teacher? Whether you prefer to teach locally or you’d like to dive into online tutorials and international music communities, there are lots of ways to sell music lessons online.
1. Sheet music
Whether your students are just getting started or seasoned learners, sheet music is an easy way to earn passive income from your music website. You can categorize your sheet music under beginner, intermediate, and advanced pages so that it’s easy for your website visitors to navigate your site and find what they need.
Consider offering transposed music for alternate tunings or instruments to make your sheet music unique. You can also place standard music notation and tablature side-by-side to cater to different styles of learning.
Artist: Roger Hudson
2. Video tutorials
Some beginners might be nervous to meet face-to-face with an instructor and feel anxious about live critique, but they appreciate having visual lessons that they can play and pause at their own discretion. Pre-recorded lessons, with instructions on fret positioning, strumming technique, chord progressions, and some music theory are a great asset for your music lesson store.
You can even build the lesson around a particular song or a scale, so students can pick and choose which lesson they’d want to watch. Try also designating if the lessons are for beginner, intermediate, or advanced students.
Pre-recorded video lessons are also great for students who are in different time zones. You can price these lessons just below what a live lesson would go for. You might be surprised by how much revenue pre-recorded video lessons can create.
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3. Warm up tapes
Warm up tapes don’t necessarily need to be in cassette form (although, it’s an option!) but you can create vocal warm up tracks and upload them directly to your website. Then, offer them for sale, either to students or for teachers’ use.
Add notes or some text explaining the methodology behind these warm up exercises and tips on how to avoid straining the voice or how to stretch from one chord to another.
Artist: Matthew Gawronski
Another way to make money as a musician online is to create mini-courses for sale. Create programs dedicated to practicing or writing in a specific scale, a series on different fingerpicking techniques for classical, acoustic, or electric guitar, or advanced music theory for classical or jazz musicians.
These online mini courses can be presented like a retreat, and you can even send your students access to a password protected page on your site, where they’ll be able to interact with other students in a forum and gain access to other exclusive content for retreat series students.
5. Lesson packages
Create lesson packages to sell more music lessons online. A great way to motivate your students to keep attending their lessons is to offer a discount when purchasing multiple in-person lessons.
You can set this up as special “Lesson Packs” and create one store item, but title it “5 Lessons (20% Discount)” or “5 Lessons (5 for the price of 4)” for example.
Be sure to then price your items accordingly and provide instructions on how to book each lesson directly with you! You can try doing this with different increments, like 10, 11, or even 25 lesson packages.
6. Gift certificates
Around the holidays, family and friends are looking for the perfect gift for the musician in their lives. Whether this musician is a current student of yours or the gift-giver found your website through a search online, creating a ‘Gift certificate’ item is a good offering to drum up business. You can set the item up with the ‘Paid - Fans set price’ option so purchasers can pay what they would like toward their gift.
Keep your gift certificates available year-round for birthdays and other special occasions. And don’t forget to include instructions on how the recipient can set up their lesson directly with you in the gift certificate details.
7. Audition prep
Music schools, theatre productions, orchestras, and some gigging jobs often require auditions from their applicants. Auditions can be stressful, even for seasoned musicians, and it’s great to have a professional evaluate your performance before-hand.
If you have conservatory experience or other prestigious accolades, consider offering ‘Audition preparation’ packages that allow the purchaser to perform, have a one-on-one critique, and guidance on improvement. Audition prep packages can also translate into more lessons in the future, if the student likes your style and advice.
8. Starter kits
Music teachers selling lessons online might overlook the advantage of product bundling, but bundles can come in handy if you already have a number of the products listed separately throughout your website. A starter kit is an amazing opportunity for you and your students to get started on the right page.
A starter kit can include some of the basics to get them started on their music journey. As a drum teacher, consider bundling lessons, a sheet music or tablature package, and sticks with a drum pad so your students can practice on their own.
As a guitar teacher, you can swap out drum sticks and a pad for an assortment of picks - pick weight is often overlooked and giving your students options to hone-in on their style and comfort with their instrument is a nice way of showing that you care about their journey.
Subscriptions are an easy way to provide resources to students who prefer learning at their own pace. Be sure to diversify your subscription tier benefits to meet the needs of all different types of students.
To get started, create 3 separate tiers and name them according to the style or level of interaction they’ll receive directly from you. You can offer sheet music, a collection of videos, and chord charts for your lower tiers, then move all the way up to calendar invites for live zoom workshops, discounts on one-on-one lessons, and more for your higher tiers.
Subscriptions can help you generate passive income monthly, so it’s a great option for a music teacher who has a hectic touring schedule.
10. Tickets to live group workshops
Finally, selling tickets to live group workshops is a great way to engage current students and encourage potential students to participate in an activity that is hosted and guided by you. Workshops can focus on technique, writing style, or offer a crash-course in theory. You can create a live stream event on Zoom, Twitch, or another platform and sell the tickets directly from your website.
Artist: Rik Roberts
If your students can’t make it to the live event, you can even offer the workshop afterwards at a discounted rate using the selling tools on your website.
Whether you’re a dedicated music teacher, or you have a separate page on your own music website, these methods can help you earn more money as a musician, and also encourage and nurture your students’ love of the craft.
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