New mailing list system + widgets!
Some big updates to the mailing list were just added.First off, we added flash based widgets that you can paste on any website to collect mailing list members. They fit great in an external blog or in your MySpace page.
Second, we revamped the way we collect location information. The new system works with Zip/Postal codes so they are much more accurate that the old region list we had. This will let us do things like send mailouts within 100 miles of a city, for example.
Finally, the mailing list form now asks visitors if they want to receive notifications to their cell phone. We'll be implementing cell-friendly messaging to the mailing list soon, so you can start collecting their info now.
Look for an improved sending interface next week so that you can take advantage of this new member information. Let us know what you think!
POSTED BY CHRIS, February 27, 2009 | 134 comments
A new take on "pay what you want"
Josh Freese, former drummer for Nine Inch Nails has come up with an innovative take on "pay what you want". For $7, you can download his new album. For $50, you get the album and a "thank you" phone call. For $1,000 you get the album and he'll come over to do your laundry. The entire list is hilarious and worth reading, check it out here.
This was partially a publicity stunt, but the idea of having multiple price points is a good one. Businesses do this all the time -- it's called merchandising.
Instead of just selling a CD, can you throw in something unique to add value for your fans? How about an acoustic track recorded just for them, a CD-R of studio outtakes, or even a living room concert for different price points? Some "out of the box" thinking can help you create a product that is exciting for your fans, and get them even closer to your music.
POSTED BY CHRIS, February 22, 2009 | 15 comments
5 Tips for Gaining Local Venue Love
These tips will surely get the venue owners inviting you back again and again:
POSTED BY ALLISON, February 19, 2009 | 28 comments
