You can now track the effectiveness of your email campaigns, right in the control panel. As soon as a mailing list campaign is sent, you'll have access to real-time stats including read and bounce rates. This information can help you determine what types of mails your subscribers are interested in, and just as importantly, what they aren't.
Pro plan members get even more detail. For each campaign, you'll get a full graphical report including a breakdown of the links members clicked, read/unread/bounce percentages, and a chart to see your open rate over time. You can even zoom in to the member level and see exactly who clicked on a link in your email. This extra detail can help you create more effective offers and promotions over time.
You'll find this new information in the "mail campaigns" tab in the Mailing list section. One thing to note, stats are only available for campaigns from now on (older mailouts will not have stats).
Let us know what you think!
POSTED BY CHRIS, November 20, 2009 | 14 comments
Is MySpace Helping or Hurting?
By June 2006, MySpace had become the most popular social networking site by far and a great tool for musicians. Since then, there have been many changes to MySpace and more specifically MySpace Music...some good and some not so good. Some say that MySpace has been taken over by teenagers (and those pretending to be teenagers) who are just looking for some time-wasting fun. If that is the case, do you see MySpace as a legitimate vehicle for promoting your music? Additionally, with so many indie artists vying for attention on MySpace, is it helping or hurting your efforts?On the flipside, there have been a few artists who have promoted themselves heavily on MySpace which has launched their career to new heights.
Do you think it’s worth your time and energy to maintain a MySpace Music profile?
Let’s open up this topic to all things MySpace...the good, the bad and the ugly.
POSTED BY ALLISON, October 23, 2009 | 68 comments
