
December 22, 2005
Myspace as your main site?
One disturbing thing I have noticed recently is band web sites funneling visitors to their MySpace or Pure Volume page.
I think this is a *big* mistake, for a few reasons:
- You don't own your myspace address. They own that address so it is not permanent. Your .COM address is owned by you, and can be moved to any server you like. I know of many musicians who relied on their MP3.com address as their primary sites, only to lose it and start over.
- You are building their community, not yours! Directing your site traffic to MySpace, bands are growing the myspace community (and increasing the value of MySpace). Though it may be smaller, the community you build on your website has *much* greater value because it is also building your brand.
- Your Myspace profile is not "sticky". The appeal of myspace is there is always something to click on (a hot "friend", a contest, an ad). People will rarely stay on your myspace profile for very long. With your site you have the chance to create a place where fans can stay and discover more about your band.
- Myspace "friends" do not translate to CD or ticket sales!. Don't consider the number of "friends" to be equivalent to "fans". Its very easy to click to become a "friend" with no commitment on their part. Very few if any will purchase anything from your band... most are more interesting in increasing their number of "friends", and will move on. Read more about what a feature on myspace did for this band's sales.
This being said, I don't think MySpace is all bad. I believe that having a myspace profile can help you network with other bands to hook up for gigs. If you can direct people from your MySpace profile to your site, that would be great too.
In the end, my advice is to use MySpace as the major label artists do, an extension of your site rather than a replacement.
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Posted by Chris on December 22, 2005 | 24 comments
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