4 Tips to Boost Your Band's Website Sales

June 15, 2010

4 Tips to Boost Your Band's Website Sales

Ask! The most effective band sites specifically direct members to the store from their homepage. This "call to action" can be as simple as an image of your album on your front page with a link to your store. To see some great calls to action, check out Chris' blog post on the topic.
Make it easy Once fans hit your store page, make it easy for them to buy. Don’t clutter the page with other features. At most, a paragraph or two thanking fans and providing any important info about your products is all you need.
Free shipping Big online stores have free shipping for good reason: it is proven to increase online sales. From experience, this works for bands as well. Though you will need to pad your products by a few dollars, the end result of having an all-inclusive price is worth it.
Offer something more Throwing in a freebie like a downloadable track with a CD purchase is another great promotion. Bandzoogle makes this easy; payment receipts include the fan's email address. Use that to send them a track using the Album Download feature's "send a free track" function.

★ Posted by Allison on June 15, 2010 | 13 comments ★

Comments

Posted by theslatersisters on June 16, 2010

Thanks Allison!

We've found that offering free shipping is very helpful.

Posted by teasearecords on June 18, 2010

Good ideas, however I dont think including postage works when you need to send items to different countries, without over charging

Posted by AbbyFMusic on June 20, 2010

Very helpful tips! Thank you so much!

Posted by justinjames69 on June 21, 2010

Yeah free shipping? what if you have an order overseas ? Then you get slapped w/ a $6-$8 mailing fee...

Bandzoogle admin

Posted by Allison on June 21, 2010

Within the store feature you can set up $0 shipping for items shipped within the US and can set up a different amount for international orders.

Posted by getmo on June 23, 2010

I have made some huge adjustments to my site! Thanks to all the great advice! Let me know what you guys thing and what i might be missing

Posted by RyanSpearman on June 29, 2010

Thanks again, Allison. I love Bandzoogle a little more everyday!

Posted by charlesgray on June 30, 2010

Thanks Allison.
Question?-Is daily monitering of one's site a nessecity for traffic, sales,etc., etc,

Bandzoogle admin

Posted by Allison on June 30, 2010

Charles - When a visitor purchases from your site, you will receive an email letting you know. It is not necessary to check your site traffic every day. It is really up to you how often you view your site traffic. It is a tool that allows you to see the city/state/country of your visitors and what they listened to while they were on your site.

Posted by JERRICOANDKICCOM on July 01, 2010

Always good to hear tips from you. Thanks

Posted by shelterstudios on July 08, 2010

Great post! Thanks Allison.

Posted by MRNIGHTMARE on July 11, 2010

can everyone check my page