Dave Cool

Musician Website Quick Fix #4: Make it easy to listen to your music

Musician Website Quick Fix #4: Make it easy to listen to your music

Another quick improvement you can make to your website is to make it easy for people to listen to your music. First time visitors should be able to sample your music in one, easy, and obvious click. Sound like common sense? Well, I can honestly tell you that from 4 years of booking bands at a music venue, I had essentially given up going to band websites to hear music and simply used profiles at Myspace or Bandcamp pages instead. It was often difficult to find full songs to listen to on artist websites, and with limited time, I went to the one place I knew I could hear music easily.

Make a first impression: Music to listen to, not only purchase

Keep in mind that a lot of your traffic is from people who aren't your fans yet. Maybe they’ve heard about you. Maybe one of their friends posted your website somewhere. Maybe you’re opening for a band they like and they want to decide if you’re worth showing up early for. Think of them by putting your best track right there, at the top of your homepage in high bitrate glory (good sound quality). A good video? Even better. That way you’re grabbing their viewing as well as their listening attention.

All too often music pages only have music for sale that at best offer 30-60 second sample clips. Sometimes there is only music available to purchase with no music samples at all, or worse yet, only links to external sites to purchase music, with no music available on the site whatsoever. You should definitely have your music for sale on your website, but make sure to also have at least 1 or 2 songs people can listen to, from start to finish, so they can get a good taste of what your music is all about.

Make it clear where to listen to your music

Once your music is available to listen to on your site, make it very easy for people to find it. Again, best thing to do would be to have a music player right on your homepage. You can also use a site-wide music player that can continue to play while people surf the different sections of your site. Once they start listening, having a “playlist” of your best songs that keeps playing is definitely better that forcing them to hit “play” for each track (because chances are, they won’t).

Speaking of the different sections of your website, “Music” should be in the main menu of your website. Again, this sounds like common sense, but there are still too many websites that either try to be fancy with sections like “Experience” or “Discover”, or have the music buried within another section of the site like “Media” or “Press”. You might only have that person’s attention for a minute (maybe less), so make it clear right on the main menu where they can find your music.

Your website is your hub, give people every reason to stay

Your website is your hub, and you should have everything available on it, including full songs to listen to. If your fans can listen to your songs on Facebook, Myspace, music blogs, etc., then they should be able to listen to them right on your website, which is where you really want fans to spend their time.

This way, they can stick around, listen to your music, look at your photos, read your blog posts, and hopefully sign-up to your newsletter or shop in your online store. If you don’t have any music for them to listen to while they’re on your site, they might leave and go to your Facebook page (or your rarely updated Myspace page), or worse, just leave your site and move onto something else entirely to pass the time (like watching an epic battle between a puppy and a robot).


Do you have your music available to listen to on your website? Is it easy to find? We’re always looking for nice websites, feel free to post your links in the comments below to show off how you display your music on your site.


Previous Website Quick Fix posts:

Musician Website Quick Fix #3: Focus on one Call-to-Action

Musician Website Quick Fix #2: Lose the Intro Page

Musician Website Quick Fix #1: Turn off auto-start music

Posted by Dave Cool on 01/11/2012 | 14 comments

Comments

Big Clayton
Posted by Big Clayton on Jan 12 2012 2:57 AM
Sounds like you recommend the site wide player to "Auto Start" then? Thanks
Sean Wright
Posted by Sean Wright on Jan 12 2012 7:49 AM
Dave, thanks for the insights, so logical and obvious, and a must for muscians everywhere running their own site. :)
Itty Bitty Beat Club
Posted by Itty Bitty Beat Club on Jan 12 2012 3:15 PM
Good stuff DaveCool. I agree with everything you said. www.ittybittybeatclub.com
Dave Cool
Posted by Dave Cool on Jan 12 2012 7:17 PM
Thanks guys, glad you enjoyed the post. @Big Clayton: I wouldn't personally recommend auto-start for your music player, but I would recommend having the site-wide player available on the site. Btw, there's a good debate about auto-start on a previous Quick-Fix post: Musician Website Quick Fix #1: Turn off auto-start music Cheers, DC
Davina Robinson
Posted by Davina Robinson on Jan 12 2012 8:03 PM
Always read Bandzoogle blogs with great interest; always looking to improve the site. Would be grateful for some feedback on my site. Thanks!
Sha-King
Posted by Sha-King on Jan 18 2012 1:31 AM
Hey DaveCool great info as always. I am always trying to learn new ways to better my site, so take in all the info you guys offer. My site is www.sha-king.com can you guys give me some feed back? Thanks I appreciate it. Keep up the good work.
Andrew Rosciszewski - Composer
Posted by Andrew Rosciszewski - Composer on Jan 18 2012 11:09 PM
Hi Dave another nice article.... Now I'm starting to wonder if my music is too hard to find. Thoughts? http://andrewrosciszewski.com/home.cfm thanks
mark clear
Posted by mark clear on Jan 19 2012 5:49 PM
Good advice. I'm allways on the hunt for new music. So I end up going to msypace or bandcamp as many band website's don't make it easy to find/listen to their tracks. The 30 second sample allways sucks too.
mark clear
Posted by mark clear on Jan 19 2012 5:49 PM
Good advice. I'm allways on the hunt for new music. So I end up going to msypace or bandcamp as many band website's don't make it easy to find/listen to their tracks. The 30 second sample allways sucks too.
KING SPEAKS
Posted by KING SPEAKS on Jan 19 2012 7:21 PM
Hello all. I hope i posted this in the correct place. My name is Fred. I am a spoke word artist (KING) here in Atlanta. I am finally going to have my first cd/listening party and wouldl ove input as to how to make it a most successful one. I have questions such as do I provide food/drink or allow the supporters to purchase their own from the hosting restaurant? I kinda feel like I shouldnt charge for entry if they are buying the cd. honestly guys i really dont know alot about this since it is my first one. I will continue researching, but any input from the BandZoogle family would be great! Fred www.thekingstruth.com king@thekingstruth.com Thanks Bandzoogle!!!
Dave Cool
Posted by Dave Cool on Jan 19 2012 8:19 PM
@Davina & Sha_King : Thanks for the kind words! If you post a message on the "Website critique" forum, you should get some good feedback about your site there. @AndrewRosciszewskiComposer: I will admit, I found it a bit hard to find your music, and when I tried listening to it, I was directed to purchase the wimpyplayer. I would suggest using the Bandzoogle music player or embedding music using Soundcloud. @markclear: Thank you sir, appreciate the kind words! @BROFRED: I would recommend posting the question in "The Biz" forum here on Bandzoogle, where you can get a discussion going with other members. As always, thanks for the feedback everyone. Cheers! DC
Andrew Rosciszewski - Composer
Posted by Andrew Rosciszewski - Composer on Jan 22 2012 4:44 PM
Hi Dave, I tried (and wrestled with)the bandzoogle music player for a while and unfortunately it isn't set up the way I would like to use it. I may look into soundcloud though. I see the confusion with the wimpy player (as it is a demo if you click it too far at the top it brings you to the wimpy page) were you able to get the music to play at all? Andrew
Dave Cool
Posted by Dave Cool on Jan 23 2012 7:33 PM
@Andrew Yes, after a few tries I clicked the link properly for it to play the music, very nice indeed! As for the Bandzoogle player, what would you change about it? Cheers, DC
Andrew Rosciszewski - Composer
Posted by Andrew Rosciszewski - Composer on Jan 24 2012 5:25 PM
well, I took your advice and tried out the soundcloud. Not exactly what I wanted but a little more flexible than the bandzoogle player and cheaper (i.e. free) than the wimpy player. There really isn't anything wrong with the bandzoogle player, but I'm using the website to promote my classical music so I would like to have the audio files either right next to or right under the composition or movement title. (Which is why I liked the idea of the wimpy player - the player was directly next to the movement you wanted to sample.) Using the bandzoogle player (since you can only have 1 per page), I had to scroll down to see the list of compositions and then scroll all the way back up to sample the movement or piece that I wanted. Does that make sense?