Musician Website Quick Fix #2: Lose the Intro Page

This quick fix is a matter of opinion, but in my opinion – I don’t think Intro pages add much to a website’s value and can actually work against you.


Top 3 reasons why you should use an Intro page on your site:

1.) You are promoting something in the short term, like a CD which is being released very soon. Adding a single call to action (Buy my CD here!) can focus your visitors attention to one thing.

2.) Your website is under construction, and you want your visitors know that you are still there even though your site isn't accessible.

3.) You have more than one website (one for your band, and one for your sound engineer business) and want your user to choose between these two website options right away when they land on your page.

Top 3 reasons NOT to have an Intro page

1.) It's annoying to your returning visitors – clicking "Enter Site" or "Skip Intro" is one extra click every single time they visit your website, before they can get to get to the good stuff (your blog, your music, your merch...and so on!) Extra clicks can mean people might not bother returning to the content.

2.) It can hurt your rank with the search engines. Google picks up text content on your page and if the first page of your website is an Intro page, there isn’t much to tell Google if and how your site is relevant to search queries.

3.) Confusing Navigation. Intro pages don’t have a menu like the inner website pages and this can be confusing to visitors landing on your page, especially if your “Enter Site” link is hard to see, or below the fold (meaning they would have to scroll down the page to even see it).

So tell me – do you use an Intro page for your website? If you do, is there a reason or a focus to it? I'd like to hear your thoughts!


Previous Website Quick Fix posts:

Musician Website Quick Fix #1: Turn off auto-start music

Posted by Melanie on 11/02/2011 | 25 comments

Comments

MitchellHankins
Posted by MitchellHankins on Nov 2 2011 7:18 PM
I don't care for intro pages personally. It is an extra click for no reason. I have a most of what I beleive visitors would want or need to know right on the home (landing page) with simple navigation to additional info if they want it. I think...Keep it simple.
CoreZero
Posted by CoreZero on Nov 3 2011 5:18 AM
Yup not a fan of them either......not to mention more stuff to worry about keeping up to date!:D
TeamTonyVincent
Posted by TeamTonyVincent on Nov 2 2011 6:05 PM
hummm.....is this why my website is way down the listings on google searches for "tony vincent"?--it's on page 4 or somewhere around there. i really like my intro page. the image is of my artist, and he's quite a hottie. he is what the site is about and i was hoping that it would be pleasing on the eye and entice people to hit the enter button to look for more! lol but removing it is certainly food for thought given the list of reasons for and against. Ingrid
MICHAEL "BIG DOG" MURPHY
Posted by MICHAEL "BIG DOG" MURPHY on Nov 2 2011 7:12 PM
My "Front" page is kind of a mini version of the inside! Short news items, upcoming gig notice, band news. Plus the Nav bar is also there. Is this a negative type page?? Michael
Mitchell D. Hankins
Posted by Mitchell D. Hankins on Nov 2 2011 7:18 PM
I don't care for intro pages personally. It is an extra click for no reason. I have a most of what I beleive visitors would want or need to know right on the home (landing page) with simple navigation to additional info if they want it. I think...Keep it simple.
John Rowles
Posted by John Rowles on Nov 2 2011 7:44 PM
I've had mixed reviews on this. Some say it adds some professional feel, others, like many in this forum don't like the extra click. I may take mine down but I'm a composer running a business and am not sure yet. Many clients I have use an intro page on their sites and I went along with it. Maybe I shouldn't? Would love more advice on this. BTW - this is one of the best topics discussed yet.
David Dufresne
Posted by David Dufresne on Nov 3 2011 12:37 AM
@TVW: Search engine optimization has many moving pieces, but definitely the intro page doesn't help you. @mmurphy: Your home page isn't an intro page (if the menu bar is there, no worries). @JohnRowles: I would remove the intro page, but use your great short slogan "Bringing Your Ideas To Life Through Melody" (and maybe your logo image) on your home page instead of the longer bio you have there (which is good for the "about" page). Generally speaking it would make your home page much stronger and focused on the music. I would also un-clutter it a little bit by keeping only 1 or 2 videos (and having a dedicated "video" page) and by getting rid of the visitor counter and moving the guest book to "contact".
Core Zero
Posted by Core Zero on Nov 3 2011 5:18 AM
Yup not a fan of them either......not to mention more stuff to worry about keeping up to date!:D
Mount Fabric
Posted by Mount Fabric on Nov 3 2011 9:52 AM
I've used one to promote releases in the past, but generally I avoid using them - the "Enter Site" bit can be annoying to hunt out for sure. If there was a way to only show the intro page to new visitors so you could aim a specific call to action at them without annoying return visitors, that would be pretty sweet... I'm sure that's probably not possible though!
"FROM NOTHING TO SOMETHING"
Posted by "FROM NOTHING TO SOMETHING" on Nov 3 2011 2:15 PM
I Love Intro pages *Kanye Shrug* lol
WWW.QUIETSTORMBEATZ.COM
Posted by WWW.QUIETSTORMBEATZ.COM on Nov 3 2011 4:38 PM
I agree. Intro pages aren't that helpful these days. They really hurt in terms of search engine rankings like you mentioned unless you are a css guru. However, if you have some sort of video or spectacular graphics they can help raise curiosity of a visitor. Personally, Id rather just get to the content than go through hoops to get to someones music or content.
Phantomime
Posted by Phantomime on Nov 3 2011 5:58 PM
Intro pages are important if you are promoting a video, album, a very special event, a special announcement, etc. If your page is not first on google or yahoo, STAY AWAY FROM INTRO PAGES, what are you thinking? seriously? If you are on the top of the list, then I wouldn't see it as a big deal to have one. That being said, intro pages are a bother if you have nothing important to say or don't have a Call-To-Action activity. If you do use it, use it wisely and creatively, somethign worth bothering people with.
Fronz Arp
Posted by Fronz Arp on Nov 3 2011 8:25 PM
Short but susinct blog :) I was looking at some sites the other day and we were discussing how so many music websites seems to be much more simple and funtional now rather then focussing on the Flash, pretty stuff so much. Interesting time to read this blog x
dwoaction.com
Posted by dwoaction.com on Nov 3 2011 9:56 PM
my page is for a wrestling company and not music But i do occasionaly use the intro page for our site .when i do it generally has a flash video promoting a upcoming event. i have found personally while they are cool when visiting a site for the first time if done right seeing the same intro page all the time and having to do that extra click can be alittle annoying. especially when i was using a slower internet connection like recently when i had a loner computor while mine was being repaired. well thats my thoughts on it anyway. from Alex
valles flying machine
Posted by valles flying machine on Nov 4 2011 2:50 AM
keep the intro page if..you ...like to ..work on your site and are constantly....(every week ...or every 2 weeks..) ...changing the pictures of the band ..or art work...or logos.....I take my cues from..The Experience..(Jimi Hendrix site..) and The Grateful Dead websites..and Further...Phil and Bobs ..band....its constantly fresh looking and very psychedelic....keeps there fans coming back....we don't force our fans or newbies to our site to join or buy anything...if they like us...they join or buy....on another page....but we dont stick anything..like that into anybodies face...on intro page......if you like low maintenance and are really busy with other things in life and cant be bothered....well then ..do what u need to do and take it down....we are keeping ours...its more area for band pix... art work ..and logos...all good stuff..for people to see.... ;0) texas joe valles www.vallesflyingmachine.com
Tweed Cadillac
Posted by Tweed Cadillac on Nov 4 2011 5:10 AM
My reasoning for a intro page is simply to introduce new fans to my catalog.I AM A OLD SCHOOL RAPPER(PER SAY)so I figure my fanbase does"nt have a prob doing that extra click to enter my site,their effort will be worth their wild..My new fans will be able to see my history and and new projects thus far...I never thought that the engine searches would be affected by that intro click activity..no did I ever thought I would send fans away by the distraction.Can my Fam here on B-Zoogle tell me if my intro page is effective in your opinion to my outlook.
John Rowles
Posted by John Rowles on Nov 5 2011 1:05 PM
@tweedcadillac - I like the way you put it in your post. I'm a business and went that route based upon other sites and the way they introduce their business. I will probably leave mine up for a bit but I'm having my site rebuilt and may lose it after I see the output.
Tweed Cadillac
Posted by Tweed Cadillac on Nov 5 2011 6:11 PM
[quote="JohnRowles"]@tweedcadillac - I like the way you put it in your post. I'm a business and went that route based upon other sites and the way they introduce their business. I will probably leave mine up for a bit but I'm having my site rebuilt and may lose it after I see the output.[/quote]
Tweed Cadillac
Posted by Tweed Cadillac on Nov 5 2011 6:17 PM
I guess if I had more skills by way of graphic art,I really could make it better.Ive been frustrated trying to come up with themes that reflect my style and music.I spend hours looking at the web critique section,to see if my site is comparable to others,and what ive found to be true is,IT"S not that bad...If anyone can see what I dont see,and offer me a stylish suggestion,I will be more than willing to act on it...with free downloads included..I just wanna sell units,not shoot myself in the foot..John thanks for your input,I also checked your site,its elegant and has Pro written all over it...much love and success...sincerely Tweed Cadillac..
John Rowles
Posted by John Rowles on Nov 5 2011 10:31 PM
Tweed C - Thanks, love and respect to you. Continued success to you!
Sundance Management & Booking Agency
Posted by Sundance Management & Booking Agency on Nov 6 2011 8:03 PM
If you were going to shop at a nice, large electronics store for instance with large screen tv's etc. would you want to walk down a long dark and boring hallway before you could get to where all the "goodies" were? I think that's essentially what most intro pages are, boring, unattractive without any important information for the visitor. By constrast, why not make your "Home" page interesting by showing the visitor a preview of what is on your site i.e. some news, a video, recent press, music and show/tour information to encourage them to browse the rest of your site. Also the "Home" page will have the tabs for other pages on your site that a visitor can quickly navigate to for the information that they are interested.
M & R Project
Posted by M & R Project on Nov 7 2011 5:33 PM
How can I obtain the fireworks as my home page?
Jason Cordingley
Posted by Jason Cordingley on Nov 10 2011 8:40 AM
When I 1st started checking out bands on the internet (quite a while ago now) I used to LOVE it if they had a cool intro page, something with Flash on it that actually did something. I'm a very "visual" person, and there's plenty of us out there, so I think if you have the capability to come up with something like that then it may still be worth having one. But if you are just having a picture with "enter site" under it then yes, you are wasting everyone's time and it looks rubbish...
The Stolen Season
Posted by The Stolen Season on Nov 16 2011 7:30 AM
I definitely agree with the idea to keep an intro page if you have something at the top of your list to promote that certainly demands more attention than any other aspect in your website at the time. A recent album release, video release, single etc., those are always things I'm cool with using an intro page for. For us, we recently released an album so we use the intro page to promote it before they enter.
STRAYPOWER
Posted by STRAYPOWER on Feb 17 2014 2:54 PM
I personally do like the intro page, Although I do understand the issue of having the enter site button all the way at the bottom of the intro page. What would happen if our visitors missed the enter site button entirely jeopardizing them in to viewing the official site...I will definitely look more into it, it could though create a whole new dimension to your site...