Bandzooglers are $5,000,000 richer

$5M

On this quiet Monday night, while no one was paying much attention, the running counter we have on our features page reached the $5,000,000 mark. This means that Bandzoogle members are 5 million dollars richer than they were before we launched our store feature.

This fills us all with pure joy. Contrary to most online store providers, we have a policy to not take any commission (%) of our members' sales. We are a website and marketing platform provider. We charge a fair fee for our services, but we figure that if you are good enough at what you do and able to engage your fans so much that they are willing to part with some of their hard earned cash to buy a piece of merch, a track, or your latest album, then good on you, we have no business trying to slip our hands in that pocket.

I was excited about this milestone, so I asked Colin to query our database for some interesting tidbits of information:

  • The average sale amount by Bandzoogle members is $28.02. That's an impressive number, and means that usually folks will buy more than one album, or a CD and a t-shirt, etc. Those who think they are now in the business of selling 99ยข downloads can revise their assumptions.

  • A bit less than half our members use our store features. Some don't have a store, or they integrate another store into their site, or outside of it. On average, Bandzoogle members that use the store feature make more revenue from it than they pay us in membership fees. This is wonderful.

  • Digital sales (albums or tracks) amount to about 17% of sales. This means that physical items (CDs or merch) still sell a lot more than digital downloads. At least from a band's website. Maybe iTunes and other digital stores are where fans buy more of the digital goodies.

  • There have been close to 200,000 transactions on Bandzoogle powered stores. Two hundred thousand times, fans have clicked on that "buy" button, and gone through the Paypal checkout. That's a nice number that proves that there are still fans out there that are willing to pay for good music and contribute to their favorite artists' careers.

So there you have it. Keep creating music that engages fans, connect with them, and make something they'll want to pay for. And thanks for flying Bandzoogle.

David,
and the hard working Zooglers.

Posted by David Dufresne on 09/20/2011 | 16 comments

Comments

Caroline Ty
Posted by Caroline Ty on Sep 20 2011 6:05 PM
Fab! Thanks Bandzoogle!
Claude Michael
Posted by Claude Michael on Sep 20 2011 6:37 PM
Congratulations to all!
Kristi Bride
Posted by Kristi Bride on Sep 20 2011 7:41 PM
As a new Bandzoogler I have to say THANK YOU! I just did a pre launch of my CD to friends and family and found much to my suprise that over 75% of my sales were the physical CD. I don't know who is compiling all the stats on digital vs physical these days in music but I'm selling a lot more Cd's than anticipated both at live shows and online. SHoot I started carrying at least 5-10 with me at all times because people from the coffee house and alehouse keep asking for them - it's kind of surreal! Already thinking of doing another pressing and it's only been about a week since the first 500 arrived.:love::love: you guys!
Crystal Rome
Posted by Crystal Rome on Sep 20 2011 8:19 PM
Great to hear! I need to get my merch up soon!
Tracey Kelly
Posted by Tracey Kelly on Sep 20 2011 9:46 PM
That's wonderful news! You've just convinced me to set up a store directly after we finish playing the Bath Cooler Festival in October... Have other people had luck with band T-shirts etc too? Cheerio! Tracey
Stenner Productions
Posted by Stenner Productions on Sep 21 2011 4:55 PM
This is great! I know that Iv'e made quite a few sales. My website through Bandzoogle pays for itself. There are no out of pocket expenses from me to keep my website afloat, it pays for itself and then some.
Kevin K Beats
Posted by Kevin K Beats on Sep 22 2011 4:08 AM
Woot! Go Bandzoogle!
IIYErecords
Posted by IIYErecords on Sep 23 2011 7:03 PM
:D GO Bandzoogle!! Lyrical Miracle - Christian Hip / Hop Artist
LairMatic
Posted by LairMatic on Sep 24 2011 3:10 AM
Look forward to using the store. Got three different items available in the next month, a great thing!
Fronz Arp
Posted by Fronz Arp on Sep 26 2011 1:12 AM
5 million is a sexy number. nice one peeps x
"FROM NOTHING TO SOMETHING"
Posted by "FROM NOTHING TO SOMETHING" on Sep 26 2011 9:36 PM
:agree: Finally I am a part of this growth, Emerge!
Anonymous
Posted by Anonymous on Sep 28 2011 4:00 PM
We actually use the store so people can pay our deposit and performance fees. It's not just for t-shirts and cd's.
Dave Cool
Posted by Dave Cool on Sep 28 2011 10:03 PM
@Members Only "We actually use the store so people can pay our deposit and performance fees." Great idea!!!
fourhorsemusic
Posted by fourhorsemusic on Sep 29 2011 12:01 AM
Now go to my site dammmmit...:D
Phantomime
Posted by Phantomime on Sep 29 2011 1:17 AM
WHY I DIDN'T THINK OF MAKING THE FANS PAY FOR SUBSCRIPTION!
The Leaping Lizards
Posted by The Leaping Lizards on Sep 29 2011 2:23 AM
Congradulations $5Mill!! We love Bandzoogle....its taught us so much and lifted our profile out of the mire. Thanks for providing such a fantastic service to musicians worldwide!