5 Ways to Freshen Up Your Band Website

Well, it’s a new year filled with opportunities for your music and your career. It’s also a good opportunity to give your website a fresh new look. Here are just some of the ways you can make your website feel new and exciting again in the new year:

1. Change the Music

If you’ve had the same music on your site for a while, why not change it up a little for the new year? You don’t have to remove your most popular songs of course, you should always have those on there, but you can add some new songs, or other songs on your album that didn’t get any attention on your website before.

If you’re a Bandzoogle member, you can use our detailed music data to measure which songs are working better than others. If certain songs are being skipped over, change them out for new ones and keep testing to see what works.


2. Add New Photos

You can also think about changing up the photos you’ve been using on your site. You still have that old photo of the band in front of a brick wall? Time to change it! If you already did a professional photo shoot, maybe you can use some different photos from that same series to freshen up the look of your site. Or, you can go back for another photoshoot to completely change things up.

We cannot overstate the importance of using professional photos on your website. It brings the look of a site up to a whole new level. So if you don’t have professional photos on your site, you should make one of your goals in the new year to plan a photoshoot with a professional photographer. Not your friend/uncle/cousin who owns a digital camera, but someone who makes their living at it.

If you have a tight budget, you can try contacting your local college/university to see if they have a photography program. You might be able to find a student to do a photoshoot for cheap to add to their portfolio. Or, you can always try bartering with a photographer. Maybe you play ukulele and there’s a photographer out there that really wants to learn. You can trade ukulele lessons for some pro photos. Everybody wins.

Bonus: Another idea is to add Interactive Photos to your website. By using ThingLink, you can make those personal and stock photos interactive with audio and video players, social links and social sharing. Here’s a blog post explaining how: Add Interactive Photos to your Bandzoogle Website with ThingLink


3. Add New Videos


You do have videos on your website, right? You should at least have your best video featured on your Homepage, and preferably a full video gallery on your site as well. So you could change out your featured video on your Homepage to drive up views on a different video, or add some new videos to your gallery.

And remember, you don’t need expensive editing software to make videos for your website. Check out our blog post: How to edit videos for your website without fancy software (for free!)


4. Change the Background Image

Another way to freshen up the look of your website is to change the background image. You can use a photo from your photo shoot, album artwork, stock images, or simply a repeating texture. If you want to be really fancy, you can even create different background images for each page of your site.

Melanie from support has written several blog posts outlining how to make great background images for your website:

Behind the Scenes – Make a great background for your website!

Make a great music website background part 2: The Seamless Texture

Make a great music website background part 3: Creating different backgrounds

Band Website Design Tip: Make a repeating background for any screen size


5. Change the Template

One sure way to freshen up your website is to change the look completely by switching to a different template. You can choose from the hundreds of different templates available, or you can choose to create your own custom template using our Custom Style Editor.

If you want to try creating your own template, the previously mentioned blog posts about Background Images will be very helpful, as well as these posts that go over custom designs, header images, color schemes, and fonts:

A Crash Course in Custom Designs

Website Design tip #97: Selecting Colour Schemes

Musicians: Learn How to Properly use Fonts on Your Blog (and Website)



Have you changed the look of your website recently? If so, post the link in the comments and tell us what’s new about it!

Posted by Dave Cool on 01/08/2013 | 7 comments

Comments

vogelJoy
Posted by vogelJoy on Jan 8 2013 5:33 PM
Done! And videos coming up. Great ideas =D
MeatMonsterkills
Posted by MeatMonsterkills on Jan 9 2013 5:51 AM
Bandzoogle has FOUR DAVES!.. what are the odds? outta twelve members of the team. At least theres no "Steves" they're the worst.:D
Dave Cool
Posted by Dave Cool on Jan 9 2013 2:34 PM
@Meat Monster: Haha, yeah, chances are if your name is Dave, we'll hire you. And duly noted about "Steves", we'll be sure to steer clear of those guys ;-) Cheers, Dave Cool (Yes, that’s my real name) Director of Artist Relations Bandzoogle
Angie Star
Posted by Angie Star on Jan 13 2013 7:08 PM
I read your 2008 article about Electronic(Digital) Press Kits. A lot has changed in this area in the five years since this article was published. I think many Bandzoogle members might like your team to revisit this for 2013 and beyond. It would be nice to have an EPK page contained within our websites that are only viewable by those parties to whom we choose to send a link. Are there any plans at Bandzoogle to have a more modern approach to the EPK and if so, how soon can we expect to see it? Perhaps this feature already exists and I am not finding it. Thanks!
NiaRobertsonMusic
Posted by NiaRobertsonMusic on Jan 14 2013 11:03 AM
[quote="MeatMonsterkills"]Bandzoogle has FOUR DAVES!.. what are the odds? outta twelve members of the team. At least theres no "Steves" they're the worst.:D[/quote] Funny I noticed that too! Wondered if they're transitioning to a Dave only site....sorry to all the other non-Daves!
Dave Cool
Posted by Dave Cool on Jan 14 2013 5:28 PM
@AngieStar: We do have a more recent blog post about EPK’s for websites (from June, 2012): Musician Website Quick Fix #9: Add a Digital Press Kit Also, when adding a new page to your site, you can set it as “Not in menu” so that it doesn’t appear in your site’s navigation. If you need help with this, feel free to contact our support team through the “help” tab in your account anytime. Cheers, Dave Cool (Yes, that’s my real name) Director of Artist Relations Bandzoogle
Fronz Arp
Posted by Fronz Arp on Jan 17 2013 11:17 PM
The simple truths article music and web marketing, don't stagnate. Nice article