Allison

4 Tips to Boost Your Band's Website Sales

  1. Ask! The most effective band sites specifically direct members to the store from their homepage. This "call to action" can be as simple as an image of your album on your front page with a link to your store. To see some great calls to action, check out Chris' blog post on the topic.
  2. Make it easy Once fans hit your store page, make it easy for them to buy. Don’t clutter the page with other features. At most, a paragraph or two thanking fans and providing any important info about your products is all you need.
  3. Free shipping Big online stores have free shipping for good reason: it is proven to increase online sales. From experience, this works for bands as well. Though you will need to pad your products by a few dollars, the end result of having an all-inclusive price is worth it.
  4. Offer something more Throwing in a freebie like a downloadable track with a CD purchase is another great promotion. Bandzoogle makes this easy; payment receipts include the fan's email address. Use that to send them a track using the Album Download feature's "send a free track" function.
Posted by Allison on 06/15/2010 | 12 comments

Comments

theslatersisters.com
Posted by theslatersisters.com on Jun 16 2010 4:45 PM
Thanks Allison! We've found that offering free shipping is very helpful.
Tea Sea Records
Posted by Tea Sea Records on Jun 18 2010 11:12 AM
Good ideas, however I dont think including postage works when you need to send items to different countries, without over charging
Abby Feferman Music
Posted by Abby Feferman Music on Jun 20 2010 9:21 PM
Very helpful tips! Thank you so much! :)
Justin James
Posted by Justin James on Jun 21 2010 10:03 PM
Yeah free shipping? what if you have an order overseas ? Then you get slapped w/ a $6-$8 mailing fee...
Allison
Posted by Allison on Jun 21 2010 11:19 PM
Within the store feature you can set up $0 shipping for items shipped within the US and can set up a different amount for international orders.
Get Mo Studios
Posted by Get Mo Studios on Jun 24 2010 4:30 AM
I have made some huge adjustments to my site! Thanks to all the great advice! Let me know what you guys thing and what i might be missing
Ryan Spearman
Posted by Ryan Spearman on Jun 29 2010 6:10 PM
Thanks again, Allison. I love Bandzoogle a little more everyday!
Boatride
Posted by Boatride on Jun 30 2010 4:04 PM
Thanks Allison. Question?-Is daily monitering of one's site a nessecity for traffic, sales,etc., etc,
Allison
Posted by Allison on Jun 30 2010 6:32 PM
Charles - When a visitor purchases from your site, you will receive an email letting you know. It is not necessary to check your site traffic every day. It is really up to you how often you view your site traffic. It is a tool that allows you to see the city/state/country of your visitors and what they listened to while they were on your site.
JERRICOANDKIC.COM
Posted by JERRICOANDKIC.COM on Jul 1 2010 2:35 PM
Always good to hear tips from you. Thanks
Shelter Studios
Posted by Shelter Studios on Jul 8 2010 7:34 PM
Great post! Thanks Allison.
MR.NIGHTMARE
Posted by MR.NIGHTMARE on Jul 12 2010 4:58 AM
can everyone check my page:D